Heineken’s French arm, Heineken Entreprise, has taken its website offline and called the Paris court decision “worrying”. The brewer was also banned from using its ‘for a fresher world’ slogan on ads, because it implied drinking could make the world seem a better place.Heaven forbid a corporate entity would be allowed to give an opinion on the merits of their product. Does anyone besides this French court that moderate, responsible alcohol use wouldn't make the world a "fresher" place? If we look at all the places that wouldn't be considered the best places to live (Sub-Saharan Africa, the Middle East, Lubbock, etc.) alcohol is unavailable for purchase in the open market.
Now it's one thing to glorify living life in the bottom of a bottle of Jack Daniels, but to act like any alcohol use must be condemned in the public square, because of the unfortunate repercussions of alcohol abuse, seems to me to be fascistic in a slight way, and absolutist positions on any so-called vices have proven time and time again to do nothing to discourage indulgence.
For a jubilant ANPAA, the ruling was the latest in a spate of victories. It recently won civil suits against a French newspaper editorial and also Moët & Chandon, for “glorifying Champagne”. ANPAA says it is protecting public health by challenging irresponsible marketing.Suing a newspaper editorial board, huh? I guess whenever you aren't nearly single-handedly fighting Islamofascist terrorism across the globe, your government has a lot of time to pursue more important things than "world-policing" such as ruling against a free press.
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